Samsung can credit score the Galaxy S line with securing its position as the arena’s best smartphone model. However after greater than a decade, rumors say the corporate is sort of without a doubt shaking up how it names its Galaxy S units. The Galaxy S11 could become the Galaxy S20, with subsequent 12 months’s telephone going by means of the title Galaxy S21 and so forth, to compare the calendar 12 months.
Certain can not look ahead to 2051.
As a author, I believe that names topic. No, no longer up to the specifications within the telephone, however sufficient that they are able to put across what a model is ready. It is not simply me, both: firms spend hundreds of thousands of bucks on center of attention teams and advertising methods when opting for a telephone title.
A month clear of, I am not positive whether or not this proposed naming conference is excellent or dangerous. I am not satisfied that Samsung would keep on with the plan to call its telephone after the 12 months, and if it does, it can be a overlooked alternative for the logo to rededicate the telephone as memorable and artistic.
Let’s believe a couple of choices. Say Samsung follows within the footsteps of Apple’s iPad (e.g. ) and maximum automobile producers by means of matching each and every telephone title with the corresponding 12 months. There is some common sense to this technique — you can all the time know the place you might be with a Samsung Galaxy S23, and I welcome bringing just a little order to a portfolio brimming over with Galaxy phones.
I am positive it is usually less expensive and more straightforward for manufacturers to not have to fret about discovering a novel title that resonates with the general public in a couple of languages, and that still is not already earmarked by means of competitors.
Then again, the numbering recreation has a tendency to really feel unruly and meaningless, particularly whilst you get into the upper digits. Would Samsung actually decide to this plan lengthy sufficient to succeed in the Galaxy S51, assuming we nonetheless use telephones by means of then and no longer chips implanted into our fingers?
The time to reinvent the logo is now
If Samsung thinks it hit a herbal restrict after the Galaxy S10 and needs to bring life to the franchise, I would be at liberty if it used the instant to reinvent the logo with a brand new title that stands for an up to date set of values. (After all, we do not know what Samsung will in truth do till its giant divulge.)
For an instance, glance no additional than the iPhone X. Apple perceived to have modified the title when it unveiled a brand new form of iPhone, one who overhauled the design, got rid of the fingerprint scanner and boldly followed face liberate with an means that had by no means ahead of been utilized in a telephone. Apple pronounced the fashion iPhone “Ten”, however many of us referred to it because the iPhone “Ex”.
After which Apple ruined it by means of transferring directly to the iPhone 11 two years later. One day, the iPhone’s title goes to have to switch once more, as a result of in my thoughts anyway, the iPhone 18, 21 and 34 appear too ridiculous to exist. I am reminded of each and every Mission: Impossible reboot, or that vintage line from a pretend newscast in Spaceballs (the film, no longer the flame thrower), “Rocky IV…thousand.”
I guess the center of my considering is that a part of me misses the extra fanciful names of a decade in the past and extra, when a telephone title stood for some intrinsic price or function that the software possessed, just like the robust and mysterious Samsung Omnia, or the zesty, flippy Motorola Citrus. (I’m going to most likely by no means forgive the LG Chocolate song telephone for having not anything to do with precise chocolate.)
There is a receive advantages to giving a telephone a significant title. Simply take a look at Android OS. Google was once in a position to realize a massively invested Android following that avidly adopted and excitedly guessed each and every 12 months’s dessert-themed code title… till the fun ended this year with Android 10. Whilst dry names have not harm the iPhone’s good fortune, Samsung has an opportunity to be extra significant.
If the S20 does certainly mark a brand-new route — 5G, a brand new digicam philosophy, and ambitious design — then a brand new title is sensible. I simply hope it is extra attention-grabbing than “S20.”
I envisage to being within the minority right here. Lately, simple telephone (and OS) naming turns out to most commonly be about keeping up order amidst the chaos — as a lot to stay fashions transparent at the gross sales and distribution finish, I believe, as for protecting a sea of variants immediately in shoppers’ minds.
On the other hand, there may be any such factor as an excessive amount of simplicity. I recoil simply occupied with the Motorola Moto G, which at one level had no less than 3 other fashions going by means of the similar title with other carriers. Even Motorola’s PR staff did not right away know which was once which till we in comparison the specifications.
After all, when all is claimed and performed, it is those specifications that topic maximum. The way in which telephone works is way more necessary than the way it rolls off the tongue, and that is the reason the place firms will have to completely spend their time and a spotlight.
Would a telephone’s interior workings sound as tempting by means of every other title? Certain, but when it got here all the way down to the Samsung Galaxy Sonic and the Samsung Galaxy S28, I do know which one I would need extra.